I knew I couldn’t continue sending the same emails over and over. I had to try something different… and I did… and it worked!
Instead of mailing out the typical “features/benefits” email, I wrote out a short series of emails and sort of connected them together with a story and theme.
I had heard about “email sequencing,” but had never actually tried it.
And since I was at the end of my rope, it was either try something new or fold up shop. Sound familiar?
My next set of emails… CONVERTED LIKE CRAZY!
In fact, I made a few thousand dollars on that little sequence… to the exact same people who had been ignoring my emails and previously refusing to buy!
I started using sequences on every promotion, and over the next couple of years, I tested, tweaked and refined this promotional sequence into a high-converted thing of beauty that works in any niche and for any product.
I was able to...